Local SEO and Google Business Listings
SEO is the abbreviation of Search Engine Optimization. In a sense, this means how relevant your company is online. Your SEO evaluates how often you will show up in search results. Your Google Business Listing allows your company’s physical location to also be available for consumers when they search for your company.
Why does your ranking online matter?
Small businesses rely heavily on being in the search results of local consumers. Consumers are always searching for someone local and closer to home. Finding a small business that is in their community and can meet their needs, is essential to many consumers and is fundamental to how they chose a company.
Not to mention the majority of all searches for businesses today are online. If your business is not appearing in these results, there is a chance you are not reaching the majority of valuable customers who are looking for your services. Stats from Google consumer studies show the reality of the marketing landscape facing businesses today.
- Did you know that 85% of consumers use online maps to find businesses? (Google Consumer Study, 2016)
What can you do to improve?
When growing a small business, the first steps will be to expand to reach new consumers. Since these consumers could be in a neighboring town or city and many online searches are now location-based, reaching them naturally through a website can be hard. If you are trying to reach consumers, there are not in near vicinity of your office establishing an online “virtual office” presence in those areas can help. As a small business having a stable and natural online search presence is the key to new leads.
Using address and facilities listings in Google will boost businesses local search results and create new leads.
What can Officense do to grow your SEO search presence?
Officense can provide your company a virtual office or mailing address anywhere in the world. All our locations offer a variety of virtual office amenities that cater to small businesses. To establish a new local listing, we can provide a comprehensive address package where our address becomes your company address. By using this, your company’s search results will show that you service the specific geographic region you are trying to reach. At the same time, you now have a highly sought-after professional address which will lend credibility to your business.
Finally, when your phone lines get tied up from all of your new leads, you have acquired because of your new address, our executive assistants are trained to answer your companies phone calls with live answering phone service. We pride ourselves with growing a support system for small companies and making your business a success both online and over the phone.