Call: 410 - 814 - 7500 Email: info@officense.com Visit: 300 E. Lombard St. Suite 840, Baltimore, MD 21202
Targeted Marketing

Small Business Targeted Marketing

A More Scientific Approach to Small Business Marketing:

For years small businesses have been unable to compete with big budget marketing campaigns from larger competitors. Today however, small companies can easily use the abundance free data tools to take advantage of local and niche targets through better segmenting and targeted promotion. Below are some ideas on how to integrate freely accessible data to create a more numbers driven marketing plan for your company.

Common Mistakes:

You may think of marketing and advertising in dated, creativity focused, Mad Men–esque terms. Today, no matter how creative a catch phrase or slogan, it will be worthless without the necessary insights to reach an audience which is growing ever more segmented by the year. While messaging is still important, it is no longer the driver it once was and must always be backed up by clear demographics and solid audience data.

As a small business, you may think there is no way to keep track of all this customer information and might feel you have no time to collect all the information that is necessary to shape your marketing campaign. Many small business owners are simple overwhelmed with the number of available advertising option today, and unable to determine whether to spend valuable dollars on tv, radio, networking, or online ads.

The good news is you do not need to undertake the task alone.

The Officense solution:

No, you can’t afford to go out and hire a professional marketing consultant, but what you can do is use Officense. There are many ways to track data and become more informed through the administrative services offered by Officense and all are affordable to any small business owner.
Take a look at some of the ways we can better inform your marketing decisions through our phone and lead tracking processes:

• Have our staff compile a marketing log with all sources of new business inquiries.
• Have inbound calls integrated with your CRM system and customer data input for each caller.
• Have staff survey customers on each call with direct questions about their experience, background, or specific product interest.
• Collect inbound call lead’s email addresses to target through an email marketing campaign.
• Have our staff track customer zip codes and area codes so you can target new business using geographic data.

How to Begin:

The easiest way to begin focusing your marketing efforts and targeting customers is by simply collecting contact information. Maybe you are currently answering your own phones and forget to collect all information for every call. Instead, have our executive assistants answer your calls to ensure every bit of information is collected. This phone, email, and address information can easily be converted into a direct mail or email campaign down the road.

With the proper support and help from Officense you will be collecting the right information and can use this data to inform your marketing decisions. No longer will you be unable to compete with larger companies and have to depend on your gut when deciding how to advertise. Instead you will know exactly who your customers are, where they live, what they do for a living, and what first attracted them to your business.

Stop wasting time and money on ads that reach the wrong audience! Call Officense today and start making smarter business decisions (410-814-7500)!

Autumn is here, Winter is coming, and the Holidays are approaching which could only mean one thing – Vacation! Now is the perfect time to plan your vacation to Walt Disney World with your family in Orlando, visit the casinos in Las Vegas, or tour the Statue of Liberty in New York. Bags are packed, hotels are booked, and plane tickets are ready, but before you board your flight do you ever have that feeling like you forgot something such as your keys, your wallet, or your hat? Who will take care of your company when you are away? Who will handle all of your calls? How will your mail be handled? The answer is simple – Virtual Assistants.

 

Virtual Assistants can handle your mail, schedule appointments, answer incoming calls, and greet your clients while you are miles away from your business. They are able to keep track of your schedule while you obtain the perfect tan on the beach. Virtual Assistants is the perfect solution for you and your company to avoid important calls going to voicemail, missing a business opportunity, or a decrease in revenue and profit. Below is a list of additional tasks that an assistant is able to do to help ease your mind while you are on vacation:

  • Data entry
  • Creating and managing spreadsheets
  • Filing time-sensitive or confidential documents
  • Scanning documents
  • Sending and receiving faxes
  • Handling applications or other important files
  • Email handling

 

With Officense by your side, your needs are our priority and we strive to fulfill any service you may need. We have professional and college educated Virtual Assistants who will make your clients feel valued and appreciated. Give us a call at 410-814-7500 for further details.

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The 2017 Baltimore Running Festival: Finish Line Moves to the Inner Harbor

Last weekend runners and supporters of the 17th annual Baltimore Running Festival flooded the streets of Downtown Baltimore. The Baltimore Sun article talks about the big change that was made to the course this year. Race organizers “rerouted the race’s endpoint from the parking lot between M&T Bank Stadium and Camden Yards to Pratt Street, the Inner Harbor not far off”. The finish line change developed by borrowing a motto from the runners themselves, “It’s not how you start that matters. It’s how you finish”.

Impact of the Inner Harbor

The Sun describes the feel of the new finish line on the Inner Harbor. “After as many as 26.2 miles of pounding pavement and perfect weather, it was a special kind of runner’s high to see glimmering water within walking distance”. One Baltimore raised runner describes the change as making the race more about the city. She explains, “I love Baltimore and I feel like it’s a fun thing that brings everybody out. This is Baltimore-centric.” The simple change of moving the finish line to the Inner Harbor had a lasting impact. Both runners and viewers felt the Baltimore pride.

Supporting Baltimore Business

As a business located on the Inner Harbor, we too find pride in being Baltimore-centric. At Officense, we support local Baltimore by providing customized solutions for any sized business. We offer high-end business facilities with fully furnished  office space, as well as conference rooms by the hour. Officense also has executive assistants to answer your calls, handle your mail, greet your clients, follow up with leads, schedule appointments, and much more. Give us a call at (410) 814-7500 to tour your new office in the center of Charm City!

Officense attending the MSBA’s Solo Summit

MSBA Solo Summit
MSBA Solo Summit

On November 10th, Officense is going to be at the MSBA’s Solo Summit. We are a proud supporter of the event this year. Our table will be set up during the lunch session of the Summit. Stop by our table to learn all the way Officense can help you as a solo practitioner of the law.

Our Services

For example, we offer a la carte office and conference spaces to our attorney clients. Our services are perfect for those of you starting your solo firm. You have the best of both worlds: low overhead for space and professional office space only when you need it. We also offer a wide variety of reception services, some are even included at no cost to you! Just imagine, you could have a real person, answering your important call and greeting your client even when you are out of the office. Running a solo firm can be a difficult journey, but not with Officense.

All our plans are crafted to fit your budget and your needs. Your services can grow as your firm grows. To attend the Solo Summit, register for your seat here. Don’t forget to stop by and see us during the break.

Why Millennials are Using Shared Office Spaces

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The article “Why more millennials are flocking to shared office spaces” discusses the pros to working in a shared office space. Shared office spaces are “where individuals from multiple businesses can engage in work”. Millennials are “becoming entrepreneurs, building and joining startups, and are starting to shape the trends of how and where we work”. The article discusses why millennials use shared office space.

The 7 Reasons Why Millennials are Using Shared Office Space

1. Lower Costs – Shared office spaces are almost always cheaper than their full-office counterparts.
2. Fewer Responsibilities – “Things like cleaning and maintenance are taken care of by the building’s owners”.
3. Networking Opportunities – “It’s a perfect place to meet new people in the professional world”.
4. Smaller Commitments– Shared office space is used monthly, daily, or hourly rather than having a long-term lease.
5. Support for Startups – “Shared spaces are ideal for entrepreneurs with small budgets, uncertain futures, and a need for networking with other businesses”.
6. Urban-Centric Locations – “Shared office spaces usually occupy urban centers, making them a perfect fit in millennials dream locations”.
7. Resistance to Traditional Offices – “They’re breaking down corporate hierarchies, dismantling 9 to 5 mentalities, and even redefining social norms in business interactions”.

Your Shared Office Space

At Officense, we can meet all of your co-working needs. We can provide you space to collaborate and be around others, while also giving you the freedom to make your own schedule. We offer fully furnished dedicated office space and month to month office space as needed, without the hefty price tag. There are conference rooms by the hour, at the low rates you need. You avoid using resources to pay an expensive rent, while having an impressive office to use when you need it. We offer beautiful startup office space overlooking the Inner Harbor in downtown Baltimore. You are able to completely customize the way your run your business. Officense a call at (410) 814-7500 to meet your new staff and tour your new business location, today!