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Demand for Video Conferencing


Reducing travel is considered one of the major advantage of video conferencing. However, the benefits of video calls are much more far-reaching. One of the benefits of video conferencing is it reduces the amount of time wasted in meetings. As of now businesses acknowledge the benefits and prefer working remotely rather than having to travel to a specific office. In a survey of 4,700 users, the top benefits of video conferencing were cited as:

  • Increased efficiency and productivity – 94%
  • Increased impact of discussions – 88%
  • Expedited decision-making – 87%
  • Reduced travel – 87%

 The rise of Video Conferencing

Initially, video calls were used simply to reduce travel costs. But today, the benefits of collaboration are growing the demand for video conferencing. Businesses find it easier to collaborate and work via video calls. More and more companies are switching from having communication through video calls rather than using emails and phone. Clients and team members can see face-to-face without having to travel to the same place and can participate and contribute their inputs during the meetings. According to Simplicity in the New World of Video Conferencing, between 2013 and 2015, VC use grew by 87%. Of the companies surveyed, 71% added more VC rooms during those two years. Predictions call for a conferencing services market growth rate of 4.1% between 2014 and 2021. Therefore, this shows that the market is in a phase of rapid and ongoing transition.


Video conferencing technology does not only cut the travel expense but also makes meetings faster, easier, focused and agenda-oriented. By meeting more quickly and frequently, you can encourage your employees to maximize productivity and increase the effectiveness of shared time.  In a matter of few clicks, you can connect to your team, clients and communicate at any time and from any part of the world. It honestly can’t get any easier. Some of the main reasons companies are using video conferencing more than ever are:

  • Cost savings
  • Improved Productivity and optimized operations
  • Improved efficiency
  • Raid outreach
  • Increased employee satisfaction and its benefits
  • Improved communication and more solid relationships
  • Support for green initiatives
  • Move a company more effectively towards its goals
  • Encourage partnership/joint efforts
  • Deliver faster problem solving and increased innovation
  • Improve job satisfaction and employee retention

At your service

Officense has the tools and resources you need to make your business grow and achieve your business goals! Officense video conferencing services provide the simplicity of setting up a conference at any time. Expanded hours are available to access video conference rooms 24/7. In addition, administrative and business services are also available per request.

Book[] your next video conference at Officense today!

Reception Desk

Executive assistants are essential to a company’s daily operations. They are the conduits to your customers. They give the first impression and convey your company’s message, which is key for your new brand’s image. For every company, especially a startup, customers are extremely important for the future of your business.


In Micah Solomon’s article “Leadership is Swell, But Your Receptionist Makes or Breaks Your Business” he claims a “clueless receptionist today, a bankrupt business tomorrow”. His article provides the example of the Ritz Carlton Hotels rigorous training for their receptionists. This customer service focused approach is based on their belief that every single employee is a representation of the brand. Solomon believes that the first and last impression creator is among the most important positions in your enterprise.” At Officense we share Solomon’s belief when training our Executive Assistants.


Now, I understand that a startup business may not always have the means to provide rigorous customer-service training for their employees. Or perhaps, even have the time to hire or train new employees at all. In an interview, a first-time business owner gave tips to make a successful startup company. Her #1 tip was to “Keep a Lean Team and Spend Wisely,” where she advises avoiding unnecessary hires and spending every dollar intentionally. This cost efficiency is what all startup business owners can connect with.  As a business owner, having an executive assistant would allow you to use your time adequately. But there is simply not enough time or money to hire and train these employees. Minimum wage in Maryland is increasing and not to mention shelling out for benefits like healthcare, parking, and retirement. Keeping a full-time Executive Assistant may not fit the budget or be your best option.


Having professionally trained executive assistants who exude your new brand’s image, without having to spend time training, while staying on budget. I know what you are thinking- this is not possible for my business. Well, with Officense it is! At Officense you will have a team of executive assistants, both in office and virtually, who tailor services to your company’s needs. Our team comes at a fraction of the cost of hiring an assistant on your own. Finally, you gain a fully trained staff that will give your startup the great first impression it needs.

We have executive assistants to answer your calls, greet your clients, follow up with leads, schedule appointments, and much more. We also provide high-end business facilities with fully furnished dedicated and a la carte office space, as well as live 24/7 call answering services. Give Officense a call at (410) 814-7500 to meet your new staff and tour your new prestigious business location, today!

Working Remotely

Can You Remotely Work?

Can you remotely do it?

Imagine telling someone 15 years ago that you do not have to go to an office to work. You can handle work calls, manage your office, and save your business money, all from the beach, mountain resort, or your bed remotely. They would have called you crazy. They might remind you that you were forgetting about your normal daily-grind.  Think about all of your basic duties when showing up to a traditional office. How could you remotely handle that?  In 2019 work is happening everywhere and anywhere except traditional office spaces, and employers and employees are loving it.

Is it to much money?

As time goes on, the cubicles and costly office space of the past is adding up to be a poor decision. Especially in the current fast paced, technology driven business world. The trend line is clear. Offices are falling by the wayside and new services are replacing them. The costs of a traditional office are simply too much for some small businesses. Start-up cost are increasing, entrepreneurs are rejecting these unnecessary expenses for more efficient solutions. Besides costing less, the advantages of virtual space are higher productivity and general job satisfaction. Anyone would be happier taking a work call while relaxing on the couch rather than in an office! How could you remotely go back to a traditional office setting?

You still need a place to meet

While the physical idea of being in an office is changing, the implications and thought process behind the word are not. People are interactive and social beings and still need a way to communicate face to face comfortably and efficiently. The traditional office is dead but the temporary office space, conference facility, and hourly business setting are all alive and well. Working remotely and using technology doesn’t eliminate a need to present a professional office image when you need it. It can make it outrageous to pay for a traditional space year-round, when the actual time you are using it is very minimal.

The solution is remotely simple

Maybe we’re a little ahead of our time here at Officense, offering creative alternatives to the traditional office for over 10 years. Being able to remotely handle things is the next step. But it’s like Shel Silverstein said, “If you’re behind the times, they won’t notice you. If you’re right in tune with them, you’re no better than they are, so they won’t care much for you. Be just a little ahead of them.”


A virtual business address is a smart decision if you don’t have a physical office space to meet with clients, but still need a business address to have your mail and packages sent. Choosing to get a virtual business address will both increase your productivity and efficiency for your business. The virtual business address services Officense offers includes our receptionists sorting what is junk mail from what is important. Not to mention, giving a professional business address will increase your credibility with your clientele. Sure, you could get a PO Box if you don’t have a physical office, but a PO Box doesn’t sound reassuring or make you sound legitimate either. In addition, a PO Box isn’t considered a physical location according to Google My Business, which just adds to the reasons of why you should resort to a virtual business address instead.

A professional business address instantly improves your image, as well as your business. The way someone views your company or business is everything, that alone can influence how successful your business can be.

Deciding to have a professional business address allows you to keep your personal life and professional life separate. Also, a virtual business address can lead to other opportunities and other resources. One being, having a central location with easy access; and two, it creates more of a sense of stability for your business. If you don’t have a physical office location, your business address will never change even if you’re moving around and expanding your business.

Officense has the tools and resources you need to make your business grow and reach new levels! If you’d like to read more on having a professional address service, click the link:

Challenges that CPA’s are Facing Today

The Impact of Technology on CPA’s

Development in technology is changing our everyday lives. It is transforming the economy and the way we do business. In respect to that, there have been extensive changes in client demands, and employment practices. CPA’s are among the group of professions which have been impacted extensively by the innovation of new technologies. With the advanced technology, online tax services, online payment options, and increased competition, CPA’s are pressured to lower their service cost and fees.

Working as a CPA is not easy at all, especially if you’re a solo practitioner or a small firm. Attracting new clients, staying up-to-date software and mobile devices, fighting deadlines, managing staff issues and managing cash flows and late payments, dealing with the incoming client calls, and scheduling appointments can become overwhelming for a CPA.

Major Challenges:

As per the 2016 IFAC Global SMP Survey, one of the significant challenges that small and middle-sized accounting practices consider the most important (high or very high impact) is:

  • Experiencing pressure to lower fees (41 percent)
  • Rising costs (39 percent)
  • Differentiating from the competition (39 percent)
  • Technology developments (35 percent)
  • Personnel and staffing issues (33 percent)

According to Deloitte CEO Cathy Engelbart “As new tools augment our profession and streamline certain tasks, accountants will not only have to embrace new ways of working but take on expanded roles — as data analysts and other specialists,” Being a solo CPA or the owner, you need to accomplish several tasks from marketing your service to time management to hiring the right people to maintain a good relationship with your clients.

“Artificial intelligence, cognitive computing, blockchain, and even more mainstream technologies like cloud computing and social media are transforming what accounting and finance professionals do — and what they need to know. Our very existence depends on our ability to learn the skills that will let us work side-by-side with the machines and do the things they cannot yet do.” CPA’s need to have a clear vision about how they want to run their business concerning the newer technology and what they need to accomplish to keep their clients happy.

CPA’s need to come up with alternatives that add value to their service. So, they need to come up with features associated with technology that helps in reducing costs and increasing productivity. Overall, they should focus on how to enhance their service without having to lower their fees and at the same time build a strong relationship with their clients. “By automating parts of the business processes, AI grants accountants more time to serve as a strategic partner to clients and provide data-driven insights to inform business decisions,” said Jennifer Warawa, executive vice president of partners, accountants, and alliances at Sage.

To make the CPA’s life easier various solutions can be followed:

Hiring a team of virtual assistants will help with the handling of incoming calls, scheduling appointments, preparing your documents, and other daily functions. With the help of an Officense virtual assistant, you will be able to focus on your clients, provide them with a better service, and build a stronger relationship with them.

Officense will assist both small and large CPA firms in reducing their workload, costs, and offer value-added services to meet clients changing demand and expectations. While no online tax services or big firms can promise a receptionist will answer their calls 24 hours a day, Officense allows you to do just that.  At Officense, we help YOU give your company the consistent, professional image you and your clients deserve. Our on-site receptionists will greet your clients in a friendly manner and project a professional image for your company 24/7. For further information, give us a call at (410)814-7500.